AEO vs SEO: core differences & how to win visibility in both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
The LLM positioning lag: What it is and how to avoid it
See why LLMs get your brand positioning wrong and how to fix it.
What is llms.txt & should you use it?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
How to rank in ChatGPT search: 8 steps to improve visibility
Rank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
8 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
What is query fan-out? How to find & optimize for subqueries
Query fan-out splits one AI prompt into a dozen or more subqueries. Learn how to find the ones that matter for your brand, and how to cover them.
How to do prompt research for AI SEO
Learn a repeatable process for prompt research that shows where your brand competes and where it doesn‘t.
234 ChatGPT prompts (and how to write your own)
Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.